Creative directed InterBrand, internationally renowned branding agency, for a complete rebrand of the affluent bank segment of Union Bank.
The Private Bank
Experiential AR/VR event concept launching a new app product idea for Google.
Conceived the idea of, researched, sketched, designed, prototyped, tested, and built the interface for a new online "kid-watching" service.
UX PRODUCT DESIGN
Came up with the digital launch campaign for Fe Wines. Created a social strategy, the look and feel, and designed and produced the assets.
A variety of videos that I have worked on from the beginning scripting and storyboarding, to picking a video production company and steering them to delivery.
Created a transit launch campaign
for Ford's Share Bike program in
Ford GoBike Launch
Created and produced an integrated
in-branch poster campaign for Union Bank with posters, counter-cards, ATM screens, and floor decals.
Not only came up with the name of a
new online bank, but also created initial look-and-feel branding and initial brand launch materials.
Showcased Wells Fargo's sponsorship of the 75th anniversary of Snow White and the Seven Dwarfs at the Walt Disney Family Museum in San Francisco.
Wells Fargo Disney Museum
Created the Wells Fargo's Mobile Deposit integrated launch campaign for the Bay Area with advertising, transit posters, digital banners and retail violators.
Created all of Wells Fargo's advertising in support of the LGBTQ community.
Created an on-demand advertising library covering many frequently requested topics; corporate, sports, arts, music sponsorship, volunteering, community, etc.
Creative directed and led InterBrand, a leading international branding company, to rebrand Union Bank's parent company, MUFG. Then led my internal teams to rebrand thousands of pieces into the new branding.
Came up with a city-wide transit, radio, and advertising campaign to build awareness to SAVE WATER during a drought year in New York City.
Content visualization for Visa. Created and designed social posts for LinkedIn, Twitter, Facebook and Instagram. Infographics for visa.com and the Visa blog.
VISA SOCIAL AND
Created poster, digital, and advertising campaigns for World Savings Bank. Steered the uniqueness of the brand to be more fun and have a sense of humor.
Created and produced a heart health
awareness campaign for Stanford University Hospital, Traditional advertising and television.
Branding and marketing materials for UCSF Dept. of Ophthalmology