I brand. I do UX

I do social. I integrate.

I work well with clients.

 

Hi.

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Creative directed InterBrand, internationally renowned branding agency, for a complete rebrand of the affluent bank segment of Union Bank. 

THE
PRIVATE BANK

BRANDING

The Private Bank

rebrand

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Experiential AR/VR event concept launching a new app product idea for Google.

GOOGLE
GLIMPSE

EXPERIENTIAL

Conceived the idea of, researched, sketched, designed, prototyped, tested, and built the interface  for a new online "kid-watching" service.

WATCH
MY KID

UX PRODUCT DESIGN

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Came up with the digital launch campaign for Fe Wines. Created a social strategy, the look and feel, and designed and produced the assets.

FE WINES

SOCIAL MEDIA

VIDEOS

A variety of videos that I have worked on from the beginning scripting and storyboarding, to picking a video production company and steering them to delivery.

Videos

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Created a transit launch campaign
for Ford's Share Bike program in
San Francisco.

FORD
GO BIKE

TRANSIT CAMPAIGN

Ford GoBike
Launch

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Created and produced an integrated
in-branch poster campaign for Union Bank with posters, counter-cards, ATM screens, and floor decals.

UNION BANK

POSTER CAMPAIGN

Union Bank

In-store Campaign

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Not only came up with the name of a
new online bank, but also created initial look-and-feel branding and initial brand launch materials.

U BANK

BRAND IDENTITY

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Showcased Wells Fargo's sponsorship of the 75th anniversary of Snow White and the Seven Dwarfs at the Walt Disney Family Museum in San Francisco.

WELLS FARGO

INTEGRATED

CAMPAIGN

Wells Fargo Disney Museum

Sponsorship

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Created the Wells Fargo's Mobile Deposit integrated launch campaign for the Bay Area with advertising, transit posters, digital banners and retail violators.

WELLS FARGO
MOBILE DEPOSIT

INTEGRATED

CAMPAIGN

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Created all of Wells Fargo's  advertising in support of the LGBTQ community.

WELLS FARGO
LGBTQ ADVERTISING

DIVERSE SEGMENTS

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Created an on-demand advertising library covering many frequently requested topics; corporate, sports, arts, music sponsorship, volunteering, community, etc.

WELLS FARGO
AD LIBRARY

INTEGRATED

CAMPAIGN

Wells Fargo
Ad Library

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Creative directed and led InterBrand, a leading  international branding company, to rebrand Union Bank's parent company, MUFG. Then led my internal teams to rebrand thousands of pieces into the new branding.

MUFG

BRAND IDENTITY

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Came up with a city-wide transit, radio, and advertising campaign to build awareness to SAVE WATER during a drought year in New York City.

NYC DROUGHT

INTEGRATED

CAMPAIGN

Content visualization for Visa. Created and designed social posts for LinkedIn, Twitter, Facebook and Instagram. Infographics for visa.com and the Visa blog.

VISA SOCIAL AND
INFOGRAPHICS

SOCIAL MEDIA

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Created poster, digital, and advertising campaigns for World Savings Bank. Steered the uniqueness of the brand to be more fun and have a sense of humor.

WORLD SAVINGS
BANK

INTEGRATED

CAMPAIGN

World Savings

 Campaigns

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Created and produced a heart health

awareness campaign for Stanford University Hospital, Traditional advertising and television.

STANFORD
UNIVERSITY
HOSPITAL

HEALTHCARE

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Branding and marketing materials for UCSF Dept. of Ophthalmology

UCSF
EYE CLINIC

BRANDING AND

HEALTHCARE

UCSF Eye Clinic

Branding and Identity