Creative directed InterBrand, internationally renowned branding agency, for a complete rebrand of the affluent bank segment of Union Bank.
THE
PRIVATE BANK
BRANDING
The Private Bank
rebrand
Experiential AR/VR event concept launching a new app product idea for Google.
GOOGLE
GLIMPSE
EXPERIENTIAL
Conceived the idea of, researched, sketched, designed, prototyped, tested, and built the interface for a new online "kid-watching" service.
WATCH
MY KID
UX PRODUCT DESIGN
Came up with the digital launch campaign for Fe Wines. Created a social strategy, the look and feel, and designed and produced the assets.
FE WINES
SOCIAL MEDIA
VIDEOS
A variety of videos that I have worked on from the beginning scripting and storyboarding, to picking a video production company and steering them to delivery.
Videos
Created a transit launch campaign
for Ford's Share Bike program in
San Francisco.
FORD
GO BIKE
TRANSIT CAMPAIGN
Ford GoBike Launch
Created and produced an integrated
in-branch poster campaign for Union Bank with posters, counter-cards, ATM screens, and floor decals.
UNION BANK
POSTER CAMPAIGN
Union Bank
In-store Campaign
Not only came up with the name of a
new online bank, but also created initial look-and-feel branding and initial brand launch materials.
U BANK
BRAND IDENTITY
Showcased Wells Fargo's sponsorship of the 75th anniversary of Snow White and the Seven Dwarfs at the Walt Disney Family Museum in San Francisco.
WELLS FARGO
INTEGRATED
CAMPAIGN
Wells Fargo Disney Museum
Sponsorship
Created the Wells Fargo's Mobile Deposit integrated launch campaign for the Bay Area with advertising, transit posters, digital banners and retail violators.
WELLS FARGO
MOBILE DEPOSIT
INTEGRATED
CAMPAIGN
Created all of Wells Fargo's advertising in support of the LGBTQ community.
WELLS FARGO
LGBTQ ADVERTISING
DIVERSE SEGMENTS
Created an on-demand advertising library covering many frequently requested topics; corporate, sports, arts, music sponsorship, volunteering, community, etc.
WELLS FARGO
AD LIBRARY
INTEGRATED
CAMPAIGN
Wells Fargo
Ad Library
Creative directed and led InterBrand, a leading international branding company, to rebrand Union Bank's parent company, MUFG. Then led my internal teams to rebrand thousands of pieces into the new branding.
MUFG
BRAND IDENTITY
Came up with a city-wide transit, radio, and advertising campaign to build awareness to SAVE WATER during a drought year in New York City.
NYC DROUGHT
INTEGRATED
CAMPAIGN
Content visualization for Visa. Created and designed social posts for LinkedIn, Twitter, Facebook and Instagram. Infographics for visa.com and the Visa blog.
VISA SOCIAL AND
INFOGRAPHICS
SOCIAL MEDIA
Created poster, digital, and advertising campaigns for World Savings Bank. Steered the uniqueness of the brand to be more fun and have a sense of humor.
WORLD SAVINGS
BANK
INTEGRATED
CAMPAIGN
World Savings
Campaigns
Created and produced a heart health
awareness campaign for Stanford University Hospital, Traditional advertising and television.
STANFORD
UNIVERSITY
HOSPITAL
HEALTHCARE
Branding and marketing materials for UCSF Dept. of Ophthalmology
