Putting the fun back into banking
The lovable bank
The World Savings customer was a little more dedicated to the bank, and more than likely had a personal relationship with a banker at a local branch. They not only came in for the free coffee almost on a daily basis, they lingered to talk about annuity funds. As a result, marketing could be friendlier, more conversational, and even inject some cleverness. I had some fun with this one.