Focusing on impact and consistency

MUFG is one of the world's leading financial groups with 1,100 offices in over 40 countries. I led my group to extend the new branding look and feel into all day-to-day materials. This was a three year process creating branding systems for collateral, pitchbooks, direct mail, advertising, digital, stationary, signage, promotional items and event marketing. I also was a key reviewer for all MUFG branded marketing materials as an MUFG Brand Council lead.

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